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Beauty Bake Founder


My name is Lucy Scott. I'm a wife and mother of five wonderful children. I believe being a mummy is the best job in the world but being a cake maker is a very close second. I love how baking brings people together, puts smiles on kids faces and creates delicious moments for everyone to enjoy! 


Growing up, my mum always handmade our birthday cakes and this is where the love of baking started for me. My mum is my work inspiration because she put so much time, love and attention into her bakes and it made each birthday so special. My mum is still a big part of Beauty Bake as my wise advisor and biggest fan. 

The name Beauty Bake was inspired by my beautiful five children - Anthony, Katie, Tommy, Bobby and Albie. So, I was passionate about including all five of the children's initials in the company name. 

I have now been a cake baker for nine years and it has been such an amazing journey so far.  I started baking as a hobby and as the business grew this hobby became my dream job. Beauty Bake is now my full-time job, thanks to the support of so many cake lovers out there - thank you, you guys are awesome! 

My husband has now joined beauty bake and is our baker he creates the most delicious bakes to always keep our customers on their toes. We have now moved into our forever cake shop / cafe on Selsey high street and it’s been an amazing journey from once sofa surfing with 4 children to now running my dream shop. We have expanded into new areas with our new cake van that we sell our cakes from at events and also offer home delivery. We also now have a pop up shop in cascades shopping centre when we can, and our postals have had an amazing response reaching all over the UK this year.

We are very proud of our TikTok with over 63 thousand wonderful followers with our day in the life and baking videos reaching out to millions of people. All your orders will be packed live on TikTok every week so if you want to see behind the scenes come and join us while we pack your bakes. We have featured in fabulous magazine, the sun online twice and twice in our local paper and also on the radio. We are so grateful for all the amazing opportunity’s we have been given along this journey and we will continue to do what we do best.


I hope you enjoy my website and I look forward to making you some bespoke scrumptious cakes soon!


Lucy x  

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